Keeping it local this week with top quality illustration & Design

Phil was in his element with the recent client design challenge presented by PROBE Business Development.

Phils sign design

A local shopping and business center in Waterford needed to be seen to be believed!  There is very little to see as you pass by on the main Dunmore Road out of Waterford city.  However, once inside, there are 28 businesses offering Food & Drink, Retail, Home Improvement, Fitness and Beauty services.  It also contains a commercial business center.

The client commissioned a custom-made artistic piece to be displayed on road front signage.  Having visited the site, Phil sketched a draft of the inside layout of the center. He then created an illustration with some artistic tweeks.  The digitally painted design piece brings the center to life for all passing traffic, leaving them in no doubt the depth of offering to be found just around the corner.

We really enjoyed this project not least because it allowed us to show off our in-house design capability but also the finishing innovative touch, allowing a portion of the sign to be altered throughout the year with seasonal messages.

“Swift Print interpreted the brief even better than I had imagined – The illustration is fantastic and precisely what my client needed to promote the centre”.


Fidelma Connors, PROBE Business Development

Edit 10/6/15: Phil’s design work has since been featured in the Daily Design News e-zine, fighting off stiff competition and reaching new national and international viewers and fans. Good Work Phil!

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