Christmas might be a bad word just yet for most of us, but in the Hospitality Sector, Hotels, Restaurants, Pubs & Clubs, preparations are in full swing for some time now.
Christmas Brochures, Menus and Pamphlets are used by the Hospitality Industry from as early as October to promote their parties, events and lineups for the Christmas season.
Innovative graphic design is what The Dolmen Hotel, Waterford Castle and Castleknock Hotel & Country Club, together with all our other Swift Print Hotel clients have come to expect.
To be honest that’s exactly what our graphic design team like to whet their appetites. The common goal of all these clients is to have a well-designed piece, which exudes that special Christmas Magic and evokes memories of years gone by.
Orders for 2015 Christmas Brochures started to come in from June, and our gears started turning. With the volume of clients coming to us at Christmas, we are always happy to see the early orders come in. Some clients need to update old classics with new twists to keep things different and not settle on the same old thing. Others choose to use simple imagery with a dash of sparkle to keep to the old traditions of Christmas.
Our challenge with Castleknock Hotel was to complement 2013’s luxury brochure which was a truly unique production using a bauble shaped die-cut. This year last year we chose to go with square Christmas brochures in a square postal box, containing a mesmerizing cinnamon stick for all recipients. The imagery used is warm and full of movement, it evokes thoughts of cosy fires, gentle snowfall, and cuddles over mulled wine – to me anyway! Wayne’s design for the brochure is stunning, work that he should be truly proud of. The Castleknock brochure was posted by us to thousands of their corporate clients as part of their direct mail & fulfillment campaigns.
Christmas brochures should also have a sense of brand identity. For the last number of years we have worked to create and maintain each client’s identity through their design, colour, and branding. The design of the Lyrath Estate Hotel is clever and original, it features their magnificent front door, designed to let the guest open it and have a peek inside. Waterford Castle do an excellent branding job with their beautiful cover photo of the castle & grounds draped in a layer of crisp untouched snow.
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